davis vision center
south jordan, utah | 2023PROJECT OVERVIEWScope: Web Design
Role: Design
June 2023
HOMEPAGE REDESIGNWhile strategizing the client’s digital ads in early 2023 (below), I began redesigning Davis Vision Center’s homepage for optimized SEO performance and improved branding. Their original site utilized a simple, blog-formatted structure that felt stale and sterile. This design invited customers in without intimidating them, and maximized clicks by engaging every visitor.
PROJECT OVERVIEWScope: Web Banners
Role: Designer
2023
DIGITAL MARKETINGI revamped Davis Vision Center’s web ads to align with industry trends favoring clean, lifestyle-focused visuals. Departing from the typical close-up shot of a smiling model, I opted for images with subjects looking away from the camera. This positioned the surrounding environments as the subjects, emphasizing the fantastic views clients can enjoy with improved vision. Outdoor lifestyle photography better targeted the local clientele and strengthened Davis Vision’s connection with their audiences. These four ads have since established the visual tone for all of the brand’s marketing.
