splenda
carmel, indiana | 2021-2024PROJECT OVERVIEWScope: Social Content
Role: Art Direction + Design
January 2021 - November 2024
In July 2022, I was asked to help concept, design, and art direct organic + paid social content for the Splenda brand. Since then, I have coordinated 4 product photo shoots, assisted with the launch of 5 new products, and have helped organize and execute over 250 creative projects.
PROJECT OVERVIEWScope: Campaign Materials (Print, Digital, and Paid Social)
Role: Design
December 2023
25 YEARS OF SWEETNESS2024 marked Splenda’s 25th anniversary. To help celebrate the occasion, I designed a cartoon packet series that was used on company swag, social content, and promotional sweepstakes.
PROJECT OVERVIEWScope: Various Content Series
Role: Concept + Design
January 2021 - October 2024
VARIOUS SOCIAL SERIESOne of my favorite parts of designing for Splenda’s social media was having the opportunity to concept, pitch, curate, and design various content series. These could last any period of time - from a week, a month, and sometimes a full quarter. The largest challenge was ensuring that the content felt cohesive as a whole, while always feeling fresh and engaging. The posts below were pulled from a variety of holiday campaigns, recipe threads, lifestyle sweepstakes, and product review series.
PROJECT OVERVIEWScope: Web Banners
Role: Design
January 2021 - December 2024
PRODUCT PROMOTIONSFrom time to time, Splenda launches a new product or begins a partnership with a new retailer. I designed web banner advertisements to help generate awareness within target audiences.
